From the Quaternions Sent Tue, May 11th 1999, 15:54
From the Quaternions Sent Tue, May 11th 1999, 15:54
> So to finish wouldn't it make huge sense
> (financial at least) for Skam to think about re-issuing the older
> releases now that their profile is at it highest? I'm sure they won't be
> top of the tree forever.....
It might, but the hype is also self-sustaining. "at its highest" is
relative. It's been at this height for a long while now, and while
various IDmers and other try to debunk it every few months, the scarcity
means that the hype is not going to go away any time soon. But a
rerelease would kill the hype in a few weeks, unless it's as amazing as
everyone says. Look at what happened when Analogue Bubblebath 3 (?)and
caustic Window were rereleased--a whole chunk of the Aphex mythology went
down the drain, as people realized his hard-to-find music is just that,
music, and not the holy grail of art. How long had the hype for those
items lasted before they were rereleased? A damn long time, I'm sure.
The way the economics work for Skam now, they can release new
items whenever they want, which fans will buy on the rep of a few
rarities. Are rarities the obsessive fanboy's version of killer
advertising? I think so...
Sam