(idm) Re: idm-digest V2 #838

From public anemone
Sent Fri, Aug 27th 1999, 18:03

>
>
> i think you'd be surprised how small these labels are in reality.
> schematic is getting bigger, but i'm pretty sure not as big as you think.
> sure push button objects is a big name on the IDM list, but this is where a
> lot of the hype starts, it's just now getting around to the rest of the
> world.  Word of mouth travels MUCH faster in a digital medium.  The major
> fan base of both these labels is internet based at this point.  I think
> people underestimate the power of the IDM list, but a good portion of this
> list in middle america and other isolated locations that lack their own
> 'scene' base what they order on the opinions of this list (and related
> places like r.m.ambient and the warp board).  You'd be surprised how much
> pull people like Lance McGannon and PJ S://Kimo have on which labels 'make
> it'...
> I'm pretty sure Choc Ind. only does pressing of about 1000 or so (which
> usually sell out fairly quickly, btw).
>

although many fans of chocolate and schematic are on the internet, the idm list is really a very small portion of these labels' fanbase....their records get played out a lot in
clubs in influential places like miami, san fran., etc, and they magazine coverage in mags like urb and some smaller publications. also recall the joint ninja tune release of
east flatbush project....many many copies sold.