From Oscillate Sent Sun, Jun 6th 1999, 16:38
From Oscillate Sent Sun, Jun 6th 1999, 16:38
Thanks Robert for pointing that piece out... Not to get into the whole debate about artists 'selling out' by having their music used as beds for commercials. If the artist is okay about the usage and who is requesting use of their music (artists have to approve the usage), commercials are a way that an artist who may not sell loads of records can make money or recoup their account, which can kickstart or rejuvenate their careers. PW In a message dated 6/6/99 10:46:08 AM, xxxxxxxxx@xxxxxxxxx.xxx writes: <<Today's New York Times has a Simon Reynolds penned article entitled "Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend of using electronic music. Here is my favorite quote: "If you compare a band like Korn with Fatboy Slim, both are very youth-oriented," said Robert Kaplan, the Messner music supervisor responsible for the Philips CD player commercial. "But Korn comes with a lot of baggage: it's very angry, sonically, vocally and lyrically. "Whereas Fatboy Slim doesn't stand for anything." In this view, it's the meaninglessness of dance music (or at least, the absence of an overt meaning) that lends itself to background usages of all kinds. http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html If you don't want to sign up to read the entire article, use the following data: username: cypherpunks password: cypherpunks >>