From Paul Moore Sent Fri, Mar 27th 1998, 19:05
From Paul Moore Sent Fri, Mar 27th 1998, 19:05
>Anyway, you must've missed the next one. They used a >song by Fluke. Damned if those two commercials didn't make me want to >buy a way-overpriced Golf with a new hairdo. So the new beetle is the raver car? Contrast that with VW's retro Golf (Trio's Da-da-da) and the 80's alternative Jetta (Lush and that happy Psychic TV song). >One thing - why do only the European car companies use this type of >music in their advertising? Is Mazda European? They've been using some Crystal Method track to pimp the new space-age Miata for the past month or so. I don't know the exact numbers but I've heard from very reliable sources that bands get something like $25K to license a song for a car commercial. Which makes me wonder if some enterprising idm'ish artists might be more inclined to write commercial jingles than to write music just for the listener. You know, drop in some samples about "power" and "drive," send the demo disc out to the ad agency, and then wait for the contract. pdm