(idm) Re: [idm-digest V2 #609]

From Joda Clement
Sent Fri, Apr 9th 1999, 07:13

> =

> APHEX TWIN  Analogue Bubblebath 1 (TVT 12")                                        =

> =

> Date: Thu, 08 Apr 1999 20:04:39 +0400
>othomstates.scene.org/
> =

no regard for factuality.
> =

> <<Reich's work doesn't need techno processing because his music has it

> =

> Date: Thu, 08 Apr 1999 14:51:52 -0500
> From: Rodney Perkins <xxxxxxxxx@xxxxxxxxx.xxx>
> Subject: (idm) Reynolds' most overrated music of 1998 (IDM, anyone?)
> =

> I was checking out Simon Reynolds yearly hate list and foudn this tirad=
e. =

> Its must read. I know many of you will be chucking those Gescom 12's fo=
r
> speed garage white labels after reading this. :-0
> =

> =

> GEEKTRONICA, A/K/A IDM (INTELLIGENT DANCE MUSIC)
> =

> =

> This international network of home-studio-made, pressing-of-500 electro=
nic
> music is basically the new lo-fi rock. That much is clear from the fact=
 that
> Matador, home of Pavement and Yo La Tengo etc, now has a roster of seri=
ously
> hip techno (Pole, Jega, Burger/Ink, Boards of Canada) and has done a de=
al
> with Warp, the pioneers of first-wave "intelligent techno". Then there'=
s all
> these Pastels/Mogwai/Low type bands putting out remix albums with their=

> tracks revamped by all the usual geektronic suspects.
> I call it geektronica because the people into it have the same trainspo=
tter
> obsessive-compulsive collector mentality as lo-fi nerds, and because
> musically, it's deliberately enfeebled or impaired sounding. Just as th=
e
> demographic constituency/class-base for lo-fi doesn't like rock that's =
too
> rockin' and rhythmically muscular, similarly the geektronica audience
> prefers dance music that isn't danceable. I'm not saying that good musi=
c
> hasn't come out of this area--IDM's patron saints Aphex Twin and Luke V=
ibert
> are household gods chez moi (although Autechre and Squarepusher, also p=
atron
> saints, are decidely not), I dig Mike Paradinas, Jega and Boards of Can=
ada.
> But this music's strongest trait isn't rhythm but melody (all those poi=
gnant
> or chipper or glum tunes) and timbre (another thing it has in common wi=
th
> lo-fi, an obsession with different grains of distortion).
> Lo-fi and geektronica fans have the same commodity-fetish for wacky sle=
eves
> and peculiar configurations of vinyl --split singles, one sided discs w=
ith
> drawings etched into the other side, flexis, 10 inches and 7-inches (an=
d
> soon 8 inches, apparently), double-7inches, maxi-EPs and mini-albums.
> There's a whole on-line world of obsessives who trade and hunt down rar=
e
> early 12 inches on labels like Skam and Rephlex, which sometimes fetch =
huge
> prices.
> Nothing against obscurity (that would really be the pot calling the ket=
tle
> black I suppose) or unusual formats/packaging, or coveting rare records=
=2E But
> a lot of this geektronica stuff has crossed the line into wilful
> obscurantism. With records coming out in pressings of 250 or even fifty=

> (with handpainted covers etc), you have to wonder what's the threshold =
below
> which music ceases to be a "cultural practice" and becomes mere hobbyis=
m? As
> the phenomenon of music distributed through the Internet, downloaded an=
d
> CD-burned continues to develop, this global geektronic network may well=

> devolve into a barter economy, with bedroom producers trading their mus=
ic
> with other artists through the Net. Momus recently suggested that rathe=
r
> than everybody being famous for 15 minutes, in the future everybody wil=
l be
> famous for 15 people. That's what it's getting like, and that's why we
> should be getting worried. =


Oh man, you guys should lighten up and take a step back for a sec.  It's =
true,
every word of it.  The whole limited to 500 or so copies things gets me t=
he
most, it's so incredibly pointless, but it seems to make the release so m=
uch
more satisfying, and "cool".  And you feel so much better having it.  It =
works
for me.  Skam really has it all figured out, their stupid limted releases=
,
lack of information and ambiguity seems so appealing and mysterious, and =
they
clean up everytime.  It's a genious marketing scheme.  Who wants the new
Autechre that you get at K-mart when you can have a limited 12" from some=

obscure artist, which no one else has, who cares what it sounds like, you=
're
cool.  Other labels can try, and I still fall for them too, but skam wins=
 the
marketing game hands down.  You know deep down it's all true...ho ha.

--
Gwei-lo,
clown prince of crime

np: Thomas Koner- "Nuuk"

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