Re: (idm) mp3s & you

From Greg Clow
Sent Tue, Mar 2nd 1999, 20:46


On Tue, 2 Mar 1999, Jeff Waye/Ninja Tune wrote:

> From a label perpective, the only pratical use of MP3's that I can see is 
> with promotion. Offering a free advance track on a web site kinda thing. 
> Or allowing journalist to get advance copies via MP3 rather than all 
> those last minute courier fees we pay. But that said, dont think that all 
> those journalist aren't going to want a finished 'real' copy also. 

Speaking as a part-time journo - I'll give you an Amen on this one, Jeff.

Like Peter, I don't have an MP3 player on my computer at home or at work.
Aside from occassionally tuning in to some streaming audio (and that's
VERY occassionally), I don't use my computer to listen to music. That's
what my stereo is for. Not to mention that even with my 56k modem,
downloading files in the several meg range is still a pain in the ass.

So if a label contacted me and said "We'd like you to do an advance review
of this new So-And-So album, you can get it on MP3 from our website", I'd
simply reply with "Nope, sorry, I don't do MP3s". If they want the review
bad enough, they'll have to send me a cassette (and even that is
inconvenient at times), burn me a CDR or send me a finished copy.

And then there's the person who wrote to ask if I'd play thier stuff on my
radio show. I said I'd be happy to check it out if they send me something.
They wrote back and said I could just download the tracks from their
website, burn myself a CDR and play that. Like, what the FUCK?!? Something
tells me they're probably not getting a lot of airplay with that sort of
promo strategy. 

To paraphrase Mr. Albini - MP3s are just the rich geek's 8-track.


Greg