(idm) prices slashed, everything must go

From mcess
Sent Tue, Jan 26th 1999, 19:02

>   So where did $10-$12 come from?  I am not trying to stick out & blast
>our friends V/Vm, who I know are on this list (don't know about Skam), & I
>believe them to be honest fellows & fine music-makers & they do say that
>they are trying to get the prices down, but how did they get up there in
>the first place?

I don't know what their distribution story is, but I have found from
personal experience that even if you start out trying to offer your product
at a reasonable price, if you are an independent entity your product is
very quickly marked up as it makes its way across the globe and through
distribution channels you may not be in control of. Example: our first CD
sold to Cargo for six bucks, they sold it to Tower for something closer to
8-10. It's price to a consumer at the Tower Records in New York City: an
absurd $17.99. If you try to sell your stuff below a certain price,
distributors will actually tell you that consumers will be suspicious of it
and think it's not as good as the 12.99  CDs. Weird.

Drew