From Sean Cooper Sent Tue, Mar 30th 1999, 07:20
From Sean Cooper Sent Tue, Mar 30th 1999, 07:20
the recent issue of american design magazine emigre contains an article about music licensing in television commercials. along with the usual groans about this or that beatles or hendrix or sly stone tune reworked via a marketing agenda is a reference to faust, tortoise, and flying saucer attack having been mined for the coolness factor inherent in their "anticommercial image." whatever your take on the implied dynamic -- using the product of culturally-subsumed-because-"unsellable" artists to sell still other product -- i guess i'm most interested in where faust might've appeared (the other two intrigue as well, however). the companies these bands were associated with the advertising campaigns of were nike and calvin klein. so i ask, has anyone seen ads featuring any of these artists? sc onnow: the fireman : rushes (hydra)