Re: (idm) Re:the ads thread

From Moonlight
Sent Wed, Jun 9th 1999, 05:56

>that *sad* story about Jello Biafra and Nike. Yikes!

Again, i'm prob just square, but could someone relate this story to me?

>This brings me to a thorn in my side re: Stereolab.  Did that Volvo deal
close >well?  I can't imagine what Volvo paid them but I'd guess it could
buy them a >*fleet* of new Farfisas.  Hopefully dropping socialist ideology
from their >oeuvre worked for this ad

I haven't seen this ad yet (though i have seen the VW ad, which i thought
you were referring to at first). However, i doubt that Volvo would have
even noticed a socialist agenda.

>If say, Hunts Ketchup decided to use
>say, a Ryoji Ikeda track with a music credit *on screen* it would most
>likely result in a syndrome known as "target market product placement
>confusion". It might lead to a skyrocket in Ikeda sales : ) but more
likely >leave you forgetting about the ketchup.

LOL. This example is so ridiculous, it needs to happen.
Maybe the credits for commercials should just be made available, like via a
website or something like that. So rather than say "Hunts Ketchup,
soundtrack provided by Ryoji Ikeda", ther would just be a little
www.hunts_ketchup.com URL on the botom, which has a link to the
commercial's credits.

np: v/a "ColdKrushCuts" West Disc

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Augsburg College / Minneapolis / MN / USA

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