From teddy salad Sent Wed, Feb 18th 1998, 17:01
From teddy salad Sent Wed, Feb 18th 1998, 17:01
>> Yeah, and then he could do the music for a commercial about "Black >> Dog" >> beer... (It's a microbrew in the U.S. for those who have no idea what >> I'm >> talking about.) > >youre right i have no idea what youre talking about! what the hells a >'microbrew'!!!! > >;-) > >Steve microwbrews are akin to small indapendant record labels. they are basicly home brewers who bottle and distribute their own beer much in the same way a small label would create and distribute their own music...the reasons are usually the same for both. oddly enough, due to the recent interest in these microwbrews and the associated "craze" a good number of them are contracting out to commercial mass production breweries to produce and distribute their product much in the same way as many small labels are signing distribution deals with other larger entities...the reasons are usually the same for both. for instance - sam addams, a small new england brew which has quite a reputation is being produced at the genesee brewery (yech) here in rochester and now enjoys the sams mass-market appeal and its associated trendiness as say rephlex or mu-ziq do after partnering with sony and virgin respectivly. some of the major corporate breweries have also stooped to establishing their own microbrews in an attempt to profit. cheers j