(idm) Re: idm V1 #1329

From Colin Currie
Sent Thu, Oct 30th 1997, 10:42

> Speaking of commercials: I saw the ad for some perfume with "It's oh
> so quiet", not the
> Bjork version but a cheap copy of it.

Maybe not a cheap copied version of it but the original by Shirly Bassy
or some other annoying little American heroin.

> Well, at least Sony will never be stupid enough to use an Autechre
> track to sale MiniDisc
> players...

But the BBC do use Autechre tracks to advertise their programs.

There is nothing wrong with this, I love Autechre and don't mind seeing
an increasing number of IDM tracks used in advertising. So long as the
music is still good and remains *IDM*. I don't think the Nike CD was
Endtroducing or anything like it but the fact that it had Nike ramblings
on it doesn't put it straight in the bargain bin at Woolworth's. I
thought the CD was good and I can still listen to it which is more than
I can say for It's Oh So Quiet!

Signing out,
C.