From Aaron S Michelson Sent Mon, Mar 1st 1999, 20:48
Hey, Thought I'd share this little tidbit with you. I'm in the process of writing an article on mp3 technology, and I grabbed this from an interview with the vice president of Diamond Multimedia Systems (producer of the RIO portable mp3 player)..... Ken Wirt - "I think there's two categories of customer - one, the early adopter type who buys a lot of the new, digital gadgets that come out, you know, like Palm Pilot when it came out, and Rio. And then there's another group that is basically music fanatics. They're the people who have hundreds if not thousands of CDs in their collection, and/or gigabytes of MP3s in their collection. There's a third group that is starting to emerge. The first two groups are mostly male, the early adopters are a little older, and the music maniacs are a little bit younger but still male. This new group that's starting to emerge are exercisers, and those tend to be more female." Onnow: Jega - "Spectrum" (Matador) Zzzzzzz.........