(idm) The real reason why ads use so much electronic music

From Rodney Perkins
Sent Sun, Jun 6th 1999, 15:45

Today's New York Times has a Simon Reynolds penned article entitled
"Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend
of using electronic music. Here is my favorite quote:

 "If you compare a band like Korn with Fatboy Slim, both are very
youth-oriented," said Robert Kaplan, the Messner music supervisor
responsible for the Philips CD player commercial. "But Korn comes with a lot
of baggage: it's very angry, sonically, vocally and lyrically. "Whereas
Fatboy Slim doesn't stand for anything." In this view, it's the
meaninglessness of dance music (or at least, the absence of an overt
meaning) that lends itself to background usages of all kinds.

http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html

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