Re: (idm) The real reason why ads use so much electronic music

From Zenon M. Feszczak
Sent Mon, Jun 7th 1999, 03:29

> Today's New York Times has a Simon Reynolds penned article entitled
> "Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend
> of using electronic music. Here is my favorite quote:
>

Ciao =

Interesting article.
Seems rather Yankee-centric, though.
The claims that electronica has failed to be the "next big thing" seem
rather off, for example.
In the U.K., electronica (cough) appears to be the mainstream.
Top selling album at HMV London last week was apparently some
trancedanceromance collection.
Even in the grungerapshlockpophappy U.S., electronic music is on the
charts, and that arbiter of taste with the sacred yet profane name, clever
but not too, just offensive enough to win bratty adoration but not too, has
William Orbit produce album. The result sounds pretty much like a William
Orbit album.  Anyone have a vocal remover device?

Also, someone is buying up all those godforsaken diva-infected, I mean,
-inflected, neon-coloured comps of happy ravey smiley-in-your-raced hand
baggage with names like "Dance Spasm 1999" and "Ecstatic Vomitorium 2000".
Mr. Microphone, anyone?

My fave part of the article was the (somewhat qualified) identification of
the abstraction of instrumental electronic music with "meaninglessness". I
suppose most classical and jazz is meaningless as well, then?
Thank God: no need to think!

Thoughtlessly,

Zenon M. Feszczak
Artist Formerly Known as Zenon M. Feszczak