(idm) Re: idm-digest V2 #328

From Simon Walley
Sent Fri, Sep 25th 1998, 15:02

>From: Adam J Weitzman <xxxx.x.xxxxxxxx@xxxxxxxx.xxx>
>Subject: Re: (idm) idm inna old-skool stylee
>
>Hail, hail, the gang's still here.  Five-year veteran in effect, y'all.

And here. Well nearly - I joined early 94 when the only thing that 
mattered was getting the latest Teep mixtape.

>When you think about it, it kinda makes sense for the label in the 
short
>run.  What would you rather do, press 2000 and hope that word of mouth
>gets a quarter of them out of your basement, or press 250, many of them
>presold already, and be done with them and on to the next thing with 
the
>wad of cash you just got?  

Its probably over-optimistic for a brand new label to press up many 
copies (unless you're rolling in cash) especially if they're an unknown 
label with an unknown or lesser known artist. So I can completely 
understand why a labels first few releases might be in small runs.

And you're unlikely to get a wad of cash off 250 records. Your 
distributor will only buy them off you for so much, so if you see them 
at expensive prices in the shops, it's the shops who'll be making that 
few extra pounds/dollars. Not you.

>However, I think it can be very damaging in
>the long run, because if/when you finally get to the point that you
>*can* sell 2000 copies of your next release through normal channels, no
>one will be able to find your older stuff, and you'll be too busy
>cranking out new stuff to reissue the older stuff.  

Re-issues are a different area though. For sure, its going to please the 
fans and make a bit of money for you, the label owner. But most label 
owners might see it as a backward step especially in IDM (where 
experimentation and innovation tends to be more in the spot-light).

Theres a difference between deliberately limiting your runs to build up 
hype and re-issuing previous records. The decision not to re-issue is 
valid for artistic reasons that I'd support (both for the label and the 
artist - although when it comes to re-issues, the label usually has full 
control). The limited edition thing, as a rule, isn't.

|| [CiM]
|| xxx_@xxxxxxx.xxx
|| -


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