From daniel Sent Thu, Aug 26th 1999, 21:31
David Turgeon wrote: > one thing i think is going for them is the simple fact that once a > subgenre dies, they don't go down the drain as well. i.e. if angular > idm fans deserted the genre tomorrow to convert to post new age drill & > bass, i doubt anyone'd be running to buy musik aus strom shares. on a > long term scale, this is the most viable option. however, for the short > term, i feel your pain, so to speak. without a clear niche that doesn't > confuse music sellers & buyers, i wish you lots of luck & hope you have > more perseverance than the average label-head. > I never really thought of it like that. But economically it does make sense (if your in it for the long haul). I have always assumed fat cat puts out the style of music they do because that is the kind of music they like (and I still beleive that; especially after I read a couple of interviews). We put out what we do because it is what we like(and enjoy). No more no less. Thanks for the luck btw. <snip> > the aforementioned schematic & c.i. managed to carve their niche > themselves, even though they remain quite hermetic.) > > ahh, the mysterious ways of music marketing. I have wondered about this myself. I wonder how popular they really are. It is hard to judge their success from the viewpoint of the fish eyed lens the idm list utilizes. However, I think they carved their niche by having a good scene, live shows and support from major players (autechre etc..). I have loved what these guys are doing since day 1. Also, I have a feeling that they are pretty successful in Europe. Import sales help quite a bit. Schematic and CI are two of the labels I buy on site. (and have only been dissapointed once). lastly, even labels who put out one type of music have to re-invent themselves ever so often. A good example is warp. Compare their first releases to what they are putting out now. But even warp now days is becoming more diversified. -daniel