From david turgeon Sent Thu, Aug 26th 1999, 21:38
From david turgeon Sent Thu, Aug 26th 1999, 21:38
> I never really thought of it like that. But economically it does make > sense (if your in it for the long haul). I have always assumed fat cat > puts out the style of music they do because that is the kind of music they > like (and I still beleive that; especially after I read a couple of > interviews). We put out what we do because it is what we like(and enjoy). > No more no less. Thanks for the luck btw. that's probably what they do, & all the better. :) but long-term solidity is a by-product of this way of doing things that shouldn't be overlooked. something to tell your banker when he's not sure whether to give you a loan. > lastly, even labels who put out one type of music have to re-invent > themselves ever so often. A good example is warp. Compare their first > releases to what they are putting out now. But even warp now days is > becoming more diversified. in my opinion (feel free to correct me if my facts are wrong), warp has taken the most efficient route, on a purely commercial/marketing based point of view. first making their mark in an established genre (early 90's techno) then moving towards a more experimental approach (lucky them, it was right at the time when people were fed up with 'stupid' (as opposed to intelligent, you know?) forms of dance music) & of course, going for the artist-based approach which is compatible with popular media, all the while veering slowly away from the dancefloor. this probably ensured them a long, long life. -- david