From david turgeon Sent Thu, Aug 26th 1999, 21:10
From david turgeon Sent Thu, Aug 26th 1999, 21:10
> I agree. Conceptually I think that fat cat is one of the best labels out > there. In some ways I have modeled mmr after them. IE the desire not to > be easily classified (which I hope came across on the ETM comp). However, > Fat Cat is more extreme in their process. Which leads to the try before > you buy it premise. With some labels I buy on sight but I have never been > able to do that with fat cat. You never know what you are going to get. > But that is a strong attraction for me. one thing i think is going for them is the simple fact that once a subgenre dies, they don't go down the drain as well. i.e. if angular idm fans deserted the genre tomorrow to convert to post new age drill & bass, i doubt anyone'd be running to buy musik aus strom shares. on a long term scale, this is the most viable option. however, for the short term, i feel your pain, so to speak. without a clear niche that doesn't confuse music sellers & buyers, i wish you lots of luck & hope you have more perseverance than the average label-head. the fact that schematic & chocolate industries, for example, are so popular isn't so much because their music has some intrinsic quality (which is always subjective, thus debatable, matter), but rather because they are aimed at a certain genre & don't let go off it, & that this genre is, for one reason or another, particularly popular in the present. a more 'mainstream' example would be house or drum n bass labels. so long as your releases are decent & dancefloor-compatible, somebody will be willing to market them. (but that won't happen if your genre of choice isn't in much demand -- & to their credit, labels like the aforementioned schematic & c.i. managed to carve their niche themselves, even though they remain quite hermetic.) ahh, the mysterious ways of music marketing. -- david