From BigKumquat Sent Wed, Jun 9th 1999, 04:29
From BigKumquat Sent Wed, Jun 9th 1999, 04:29
<< Regarding Kumquat's comments on putting music credits on ads, it would be
great but I doubt it would ever happen. When a company spends a boatload of
money
on ads ( and believe me, they *do*) they have to concentrate on complete
saturation of *one* thing: the product or service they are selling. Ad
clients don't
want a distraction coming up on their screens such as a music credit.>>
But here's a concept I think could work - the name of the song/artist could
be a +featured+ part of the campaign, something the viewer knows is coming
at the end of the spot and looks forward to, paying close attention ...the
spots could change often, with new and different songs every few weeks.
For example, you would hear a slammin' track and see youth-lifestyle shots of
dudes skyboarding...at the end of the commercial a logo would pop up which
says "Pepsi tune of the week: The Chemical Brothers."
Or, how about "Prudential-Bache Securities presents The Prodigy." Or,
"Lexustune: some studio hack ripping off drum n bass."
- Fred Church
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