Re: (idm) The real reason why ads use so much electronic music

From Moonlight
Sent Mon, Jun 7th 1999, 08:15

>that arbiter of taste with the sacred yet profane name,...has
>William Orbit produce album. The result sounds pretty much like a William
>Orbit album.  Anyone have a vocal remover device?

All i ever heard from Orbit before "Ray Of Light" was whatever Beth Orton
songs he produced on "Trailer Park." If "ROL" sounds like a Orbit Cd with
Madonna's vocals over it, I'm glad that's all I heard.  The album sucks:
vocally, lyrically, and sonically (the beats suck).  No edge anywhere.
BTW, I think Madonna's best album was "Bedtime Stories."

>My fave part of the article was the (somewhat qualified) identification of
>the abstraction of instrumental electronic music with "meaninglessness". I
>suppose most classical and jazz is meaningless as well, then?

Lack of explicit meaning, duh.  Nothing created can really be meaningless,
but something entirely instrumental is much less likely to express it's
meaning to a casual listener who hears it used in a commercial.  The
exxample given was KoRn.  Can't really use songs like "Dead Bodies
Everywhere" for something other than a US Army commercial, eh?  Still,
there will be some "electronica" that will have clear enough meaning to be
avoided by commercials.  I'm thinking of Aphex Twin Tracks like "Industrial
Garage Beats" (or whatever the pronographic one was), "Come To Daddy."
Funki Porcini. I know there must be others.

The same is true of Classical and Jazz, they can be used in comemrcials
because no matter how dark and brooding or twisted the stuff is, it isn't
_spelled_out_ like it would be in vocal music, hence whatever the ad exec
said is right.

_________________________________
Adam Roesch / xxxxxx@xxxxxxxx.xxx
Augsburg College / Minneapolis / MN / USA

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