Designers and Ananlog Trend (Was Re: Roland)

From mikekent
Sent Thu, Apr 25th 1996, 21:45

> > >> All the people who knew how to design analog have either died or
> > >> retired maybe? :)
> >
> > One of my bosses designed the SH-1000. Another of my bosses that I met wi
> > last week designed the System-700 and the TB-303. They're both alive and
> > well in product research and development. In fact many of the people who
> > designed older analogs (including most of those at Roland) are still in t
> > business.
>
>
>Mmmmmmmmmmmmmm................ maybe Mike could, perhaps, ask his boss a few
>polite questions on behalf of the list, about their time with Roland, and
>their philosophies behind the instruments that they designed. I'd love to
>know how they feel about the fact that synths that they developed nearly two
>decades ago, are still admired, and used as much today as they've always
>been.

Most are somewhat amused at the trends that make analog so popular.

The TR-808 situtation was interesting, I think the TR-808 probably was the
first product to start these trends. But the TB-303 has a more amazing
story.

The TR-808 was fairly successful as a product. It became a classic sound
for dance music and a couple of years after it had been replaced by digital
drum machines it regained it's value close to the original selling price.

The TB-303 was a flop in the marketplace. I thought it had some cool ideas,
introducing new ways of thinking about composing in a unique non-linear
way. But I never liked the user interface. When it was new most people
thought it sounded terrible. The TB-303 didn't last long, it jut seemed
that nobody wanted it. I guess some people lost some face (and money) over
the TB-303.

Today, TB-303 has the cool sound that so many people want. The unique
sequencer controlled pitch bend timing, accents, etc are hard to duplicate
with other products. Whoever thought users would dump the batteries in and
out to create patterns? Roland certainly didn't design it for that. What
about the latest AH thread telling how to use several thousand dollars
worth of serge modules to emulate just the sound protion? $1200? Sometimes
even more! The world has gone crazy! So we think it is amusing, but you can
see it's also a little bit frustrating.

The same is somewhat true for early Roland synths. They were often not
respected or even recognized, especially in the U.S. music media. They
apparently didn't have the sound. They were considerably more successful
outside of the U.S. (Canada, UK, Europe, Japan, etc.).

I think that instrument designers are artists. Sometimes they give us
incredible masterpieces (Jupiter-8 in my opinion). Sometimes they produce
bad art (I won't name any in case I offend someone from Crumar). Sometimes
fashion changes and what was not popular becomes a desired masterpiece
(SH-5). Unfortunately, in the case of many old synths, they were not fully
appreciate in their day, when the companies could enjoy their works of art
and benefit directly by profitable business.

Some of todays most sought after analog synths are the rarest. They are
often the rarest because nobody bought or wanted them so the company only
made a few.

It's good to see someone excited and in love with an instrument that years
ago was not appreciated. Now I'm getting nostalgic and sentimental... does
anybody make a "Hug your Synthesizer Today" bumper sticker?

:->

Regards,
Mike.


........  http://www.pacificrim.net/~mikekent/  ........
..........  Wanted: System-700, System-100m ............